Qualitative Market Research is versatile in how it adapts and collaborates with other methods of marketing. It is very useful on the front end of Quantitative Research as well as the back end. Depending on your desired results. It has the ability to identify questions for your Quantitative research as well as explain unexpected findings on the back end.
Qualitative Market Research captures data in the form of a story telling. A very powerful tool as stories help illustrate findings and bring research to life. This allows up the opportunity to transition from knowing about your customer, to getting to know them.
Qualitative Market Research presents the opportunity to explore your consumers behaviors, perceptions and experience
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